The first 12 months of adult-use cannabis sales in Florida are expected to generate significant revenue growth for the leading operators. Trulieve, Curaleaf, Ayr Cannabis Dispensary, MÜV, and Surterra Wellness are projected to generate a combined total of $3.62 billion in sales within the first 12 months after adult-use legalization is implemented. To maximize their market share, these operators will need to focus on operational efficiency, product innovation, customer experience, and brand differentiation. Adapting to the evolving market will be key to their long-term success in the Florida cannabis industry.